In this Infusionsoft review you will be convinced that Infusionsoft is the perfect software solution for your small or mid-cap business. The company began in 2004 and has grown quickly to become a leading marketing automation software provider. Infusionsoft’s platform provides holistic functionality at a great price for growing your companies marketing and sales and just sky-rocketing your ROI.
If you are a small or mid cap business that spends an inordinate amount of money on marketing to little or no avail and is finding it hard to convert all the leads you are generating, it is time you invested in a software that is designed to automate your entire marketing funnel all the way up to sales with great e-commerce functionality.
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You might be using some mix of a CRM software and an email marketing tool with all your data scattered in two to three different locations. Well you can consider those awful make shift automation days to be behind you. With Infusionsoft, email marketing, CRM, Sales automation and e-commerce are all built into one software. All the different moving parts are under one hood, so you don’t have to look too far or waste any precious time trying to find and manage your data.
Let’s a take a closer look at this Infusionsoft review to see what it has to offer..
But before you do, just a little heads up… I recently came across an awesome, detailed Infusionsoft review written on the website wise3.com that will clear all your doubts, just like it did mine and give you a clear perspective on all that Infusionsoft can do for your business.
The Cost and other important information
The buying process with Infusionsoft can be a little annoying, since you cannot directly purchase the software from their website. You have to wither call them or register for a demo.They insist on having a conversation with you before you purchase. I guess they want to know about your business and how they can better assist you to make the transition to automation. Granted that transitioning to automation is not a small deal, so maybe they have good reason there to want to talk. At any rate, in my opinion, it is easier to just make an offer online.
Monthly cost: $199-$379 (See Pricing including the different models)
They have four different models each with a higher level of functionality. These prices are just phenomenal especially if you look at what most automation platforms offering the same capabilities are asking for today.
The kickstarter cost: $2000-$3000 (See the details of the package)
This cost is mandatory. The package will guide you to learn to use Infusionsoft’s platform and get the most out of it. Although I agree that it is excessively high, it is more than necessary to learn the software, especially if you are not a hands on techie kind of guy.
Navigation
Navigation is simple and quite intuitive, everything is conveniently accessible via the master menu. The menu is designed to grant you quick access to all the different application including CRM and e-commerce. There is also the option to customize your navigation using the drag and drop option to improve your work efficiency by saving click and therefore saving time.
The Campaign Builder
This one feature is reason enough to purchase Infusionsoft. This is the tool with which you bring automation to life in the system. The builder is where you design and configure your mind maps and flowcharts for your different campaigns. The builder’s interface is just pure genius and makes creating awesome visual campaigns a breeze. The drag and drop builder helps you drag different parts of a sequence on to the canvas and create connections between them with ease and once you’re done you can simply mark the sequences as ready and you’re automation comes to life.
CRM
CRM provides the ability to create a dynamic relationship with clients based on their interests and more importantly their behavior over a period of time. Apart from simply just adding and dropping contacts, you can manage your contacts, opportunities and your referral partners (Infusionsoft also has a great affiliate program).
Lead scoring with Infusionsoft lets you assign different values to lead like stars depending upon how close they are to making a purchase. With the help of this and an in-depth knowledge of your customer’s marketing history and interests you can tag them to receive targeted and unique email marketing messages to nudge them on their journey to closing a sale.
Infusionsoft’s CRM truly helps to create great marketing messages that are tailored of different customers based on their individual interest and preferences and so you can create a loyal and strong customer base for your business.
Email Marketing
As I just mentioned Infusionsoft’s system employs a customer-centric approach that enables you to send timely and powerful marketing messages based on your customer’s interests and preferences. Email too can be created within a drag and drop framework. Creating broadcast emails as well as HTML is quick and painless within this framework. By adding the tracking links to you email, you can track a customer’s click through responses and initiate a series of actions to automatically update tags and follow ups. Email Deliverability is another great boon with Infusionsoft. They maintain an email deliverability rate of over 98% and also have awesome SPAM monitoring, including monitoring internal complaints such as when people opt-out of your mailing lists.
E-commerce
Infusionsoft offers various e-commerce capabilities and integrates with multiple merchant processing systems including paypal, Powerpay etc. You can build your own online shop with several products, manage your inventory, fulfillment and do your billing, all from the same system. Aside from the fully loaded shopping cart, you can use the affiliate marketing system and generate sales through referral partners. Coupons and promotionals are also on board. In a line, you have the option of exploiting all monetary routes.
Analytics, Reporting and Testing
Through the Analytics web report, you can view and choose several metrics and web pages according to your liking to gauge the success of your different strategies. You can select between page view, unique visitors, unique contacts, unique customers, average view time and up to 5 pages to analyze on the graph, unique customers, average view time and up to 5 pages to analyze on the graph. Most reporting requires configuration and cannot be accessed on the spot. Also, you would expect a robust and powerful platform like Infusionsoft to include this feature, because it really is crucial to marketing. However, unfortunately, Infusionsoft does not have a formal, built-in functionality to split test. On the whole, Analytics and reporting is average with Insfusionsoft and you are better of using another tool of your liking; I personally use Google analytics.
The Market place
Infusionsoft’s market place currently showcases about 80 applications for their users. Each is rated just like an application, with 1 to 5 stars indicating the strength, quality and performance capability of each application. Some are free, while others require a subscription payment. Currently they offer applications under several categories including Business management, e-commerce, Accounting, Analytics, and Social and Lead generation.
Conclusion
Insfusionsoft doesn’t just have a great software, they also have a great community where you can connect with other users and discuss your business and get guidance and support for your software issues.
They also have great customer support that is available 24/7 on the phone as well via email and chat. They are 100% committed and always answer the phone promptly. They also host an awesome event every year called Infusioncon, where interesting and inspiring business and marketing leaders come to speak and there is great food and conversation and ample opportunity to network and make great like-minded entrepreneurs.
If you do have a small business and are generating a good amount of leads, but marketing is not smooth, then Infusionsoft is for you and you can be rest assured that you will get all the help you need to take your business to the next level. So what are you waiting for, register for a demo today.
If you have any questions regarding this Infusionsoft review or marketing automation platforms in general, simply fill in the form and I will get back to you asap!
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